
BUMP…BUMP…BUMP !
Ladies and gentlemen, the Captain has turned on the “fasten seatbelt” sign…..BUMP !, for your own safety and comfort BUMP… BUMP, please return to your seats, we will be experiencing some BUMP… BUMP… BUMP, turbulence. As soon as we have cleared the disturbance, we will remove the fasten seat belt sign, and you will be free to move about the cabin, that is, after your stomach returns from your throat…..ding.
If you have ever flown before, you are familiar with this message. The crew is concerned about your comfort and safety, however, it would have been nice to have a little heads up.
The more experience the pilot has, the more hours he/she has flown, the better prepared they are to recognize conditions that might effect the flight, and the passengers. The more they study weather patterns, the better the pilot is able to recognize the conditions that lead to, or cause the turbulence, which allows ample time to let the passengers know of the coming turbulence.
So…..how do you recognize the upcoming weather? Or should we say, the cycles that our industry will, and does experience?
What are you doing to prepare for the cycles that will occur? Or, are you in denial, hoping and praying that it won’t last, and it is just a blip on the radar screen? Environment matters, take advantage of the resources that are available to you, and have a plan to keep your clients advised, at least you are bringing value to your clients. Are you talking to your clients, are you educating them? Are you going to wait and suggest they put on the seatbelts after they hit their head on the bulkhead, or give them a “heads up” that the turbulence is coming?
In business, average companies react, great companies anticipate. Consequently, average agents react, and great agents anticipate. It is no longer enough just to take action, you have to be taking the right action. In the age of “extraordinary”, the “average” agent gets fired, the “extraordinary” agent gets and keeps the business.
Communication is the key, we can’t wait to call to give the good news, dread having to call with bad news, and rarely call with no news. Yes, it is just as important to call to let them know that there is no news. ” I’m on it, and as soon as I know something, you will be the first to know.” Good, bad, right, or wrong, keep them updated, and when we see that the sky is clearing……….we can let them know that ” the fasten seat belt sign has been turned off, and they are now free to move about the cabin……ding”
It’s not enough to just take action, you have to be taking the right action. In the age of “extraordinary”, average gets fired, extraordinary gets and keeps the business.
Barry Kramer is OP of Keller Williams Sonoran Living in Scottsdale and Phoenix. And he is an all around great guy!